PARCEL HISTORY
The property at the intersection of Brommer Street and 7th Avenue was Live Oak's last working farm, purchased by Emilio and Rose Maggiolo in 1923, along with other adjoining properties. Emilio worked the farm for over fifty years, and stopped planting crops in 1981. Prior to the purchase in 1923, the property had been a stockyard for a slaughterhouse located on a parcel south of the property. (1)
After purchase, the property was developed into a family farm with dwellings, a barn, a shop and produce packing shed. A vineyard was present in the northwest corner of the property and an orchard was located in the southwest corner. A dam and a pond were located in the low area at the western side of the property. (1)
In 1994, the County completed its General Plan and Local Coastal Program, which identified the 7th and Brommer property as a Coastal Priority Site, with the Preferred Use specified as "Proposed Parks, Recreation & Open Space": Development of a Community Park Facility." An alternate use was indicated for "Community Commercial." (2)
After purchase, the property was developed into a family farm with dwellings, a barn, a shop and produce packing shed. A vineyard was present in the northwest corner of the property and an orchard was located in the southwest corner. A dam and a pond were located in the low area at the western side of the property. (1)
In 1994, the County completed its General Plan and Local Coastal Program, which identified the 7th and Brommer property as a Coastal Priority Site, with the Preferred Use specified as "Proposed Parks, Recreation & Open Space": Development of a Community Park Facility." An alternate use was indicated for "Community Commercial." (2)
On June 29, 2000, the Santa Cruz County Redevelopment Agency (RDA) purchased the lot at the southern border of the property for $802,000. (3) This purchase was provided for through the County’s policy which creates first right of purchase on designated park sites. (4)
In 2005, the Maggiolo family proposed a hotel and spa development, with additional retail space, for the 7th and Brommer property. (3) The County’s initial review indicated there were concerns with parking, traffic, and drainage problems. At its June 13, 2005 meeting, the Parks Commission passed a motion to recommend to the RDA Board that the County acquire these parcels "for addition into the County Park System." (3)
The Staff Report for Agenda Item 53 of the June 5, 2007 meeting of the RDA Board of Directors combined the Preferred and Alternate Priority Uses specified in the 1994 County General Plan. In a letter to the RDA included in the Staff Report, the Planning Department Director states "the property is being acquired with the intent of using it for a future public park and visitor serving uses, including visitor accommodations, consistent with the designated General Plan/LCP priority uses."(4) On June 27, 2007, the Redevelopment Agency (RDA) purchased the property from the Maggiolo family for $6,600,000.
In 2011, the State of California eliminated redevelopment agencies statewide. In 2012, the County of Santa Cruz Board of Supervisors adopted a resolution to become the Successor Agency (RSA) to the Santa Cruz County Redevelopment Agency, and to elect to assume the Agency's Housing assets and responsibilities. The 7th and Brommer property was among those properties purchased by the RDA which were required to be be sold and the proceeds returned to County tax entities (those entities that receive funding from County property taxes). Disposition of the properties is regulated by the RSA's Long-Range Property Management Plan. (6)
In 2015, the Santa Cruz County Department of Public Works contracted with Valbridge Property Advisors to produce an appraisal of the 7th and Brommer property and to evaluate the potential of the property for the proposed development project. The Appraisal Report appraises the value of the 7th and Brommer property, as of May 19, 2016, at $2,855,000, and states: "The subject property is located in a generally desirable area but has very significant development difficulties, primarily land use and political challenges." (5)
On August 12, 2016, The County Economic Development Department issued a Request for Qualifications (RFQ) "To develop a landmark waterfront, infill site owned by the Santa Cruz County Redevelopment Successor Agency (RSA) with lodging, other destination oriented commercial uses and public open space. Development of this site aims to strengthen the local tax base and enhance economic vitality and quality of life in the County." (7)
In 2005, the Maggiolo family proposed a hotel and spa development, with additional retail space, for the 7th and Brommer property. (3) The County’s initial review indicated there were concerns with parking, traffic, and drainage problems. At its June 13, 2005 meeting, the Parks Commission passed a motion to recommend to the RDA Board that the County acquire these parcels "for addition into the County Park System." (3)
The Staff Report for Agenda Item 53 of the June 5, 2007 meeting of the RDA Board of Directors combined the Preferred and Alternate Priority Uses specified in the 1994 County General Plan. In a letter to the RDA included in the Staff Report, the Planning Department Director states "the property is being acquired with the intent of using it for a future public park and visitor serving uses, including visitor accommodations, consistent with the designated General Plan/LCP priority uses."(4) On June 27, 2007, the Redevelopment Agency (RDA) purchased the property from the Maggiolo family for $6,600,000.
In 2011, the State of California eliminated redevelopment agencies statewide. In 2012, the County of Santa Cruz Board of Supervisors adopted a resolution to become the Successor Agency (RSA) to the Santa Cruz County Redevelopment Agency, and to elect to assume the Agency's Housing assets and responsibilities. The 7th and Brommer property was among those properties purchased by the RDA which were required to be be sold and the proceeds returned to County tax entities (those entities that receive funding from County property taxes). Disposition of the properties is regulated by the RSA's Long-Range Property Management Plan. (6)
In 2015, the Santa Cruz County Department of Public Works contracted with Valbridge Property Advisors to produce an appraisal of the 7th and Brommer property and to evaluate the potential of the property for the proposed development project. The Appraisal Report appraises the value of the 7th and Brommer property, as of May 19, 2016, at $2,855,000, and states: "The subject property is located in a generally desirable area but has very significant development difficulties, primarily land use and political challenges." (5)
On August 12, 2016, The County Economic Development Department issued a Request for Qualifications (RFQ) "To develop a landmark waterfront, infill site owned by the Santa Cruz County Redevelopment Successor Agency (RSA) with lodging, other destination oriented commercial uses and public open space. Development of this site aims to strengthen the local tax base and enhance economic vitality and quality of life in the County." (7)
1. Phase I Environmental Site Assessment, RRM, Inc, for the Santa Cruz County Redevelopment Agency, August 10, 2005
2. 1994 Santa Cruz County General Plan and Local Coastal Program, Figure 2-5, page 49
3. June 14, 2005 Parks, Open Space & Cultural Services Department letter to the Board of Supervisors
4. Staff Report from Agenda Item 53 for the June 5, 2007 Board of Supervisors meeting.
5. Valbridge Appraisal Report, June 16, 2016
6. Long-Range Property Management Plan, Santa Cruz County Redevelopment Successor Agency
7. Santa Cruz County Economic Development Department Hospitality Development Opportunity
All documents are available on the Documents Page.
2. 1994 Santa Cruz County General Plan and Local Coastal Program, Figure 2-5, page 49
3. June 14, 2005 Parks, Open Space & Cultural Services Department letter to the Board of Supervisors
4. Staff Report from Agenda Item 53 for the June 5, 2007 Board of Supervisors meeting.
5. Valbridge Appraisal Report, June 16, 2016
6. Long-Range Property Management Plan, Santa Cruz County Redevelopment Successor Agency
7. Santa Cruz County Economic Development Department Hospitality Development Opportunity
All documents are available on the Documents Page.
County Economic Development Department
Request for Qualifications Timeline
Property purchased by Redevelopment Agency 2000, 2007
SCCRSA Long-Range Property Management Plan September 2013 Valbridge Appraisal Report June 16, 2016 RFQ Issued June 28, 2016 Deadline to Submit Written Questions July 22, 2016 Responses to Written Questions July 29, 2016 Submittals Due August 12, 2016 Initial Screening Complete August 19, 2016 Interviews/Supplemental Information Due Week of August 29, 2016 |
Response to RFQ Rejected!
September 16, 2016
Good news!! We have just learned that the development at 7th & Brommer will be put on hold.
At the upcoming Tuesday Board of Supervisor's meeting (9/20), item 12 on the agenda reads as follows: Reject all responses for the 7th Avenue Visitor Accommodation Site Request for Qualifications, as recommended by the County Administrative Officer.
Here is the text of the staff report to the BOS, explaining why (our emphasis in bold):
To: The Board of Supervisors
From: Susan Mauriello, County Administrative Officer
Subject: RFQ for the 7th Avenue Visitor Accommodation Site
On June 28, 2016, your Board approved a request for qualifications (RFQ) related to the 7th Avenue Visitor Accommodation Site (Site) and directed the Office of Economic Development to return with an exclusive negotiation agreement with a qualified developer.
The RFQ was designed to implement the managed sale of the Site in accordance with the Long Range Property Management Plan, adopted by the Redevelopment Successor Agency in September 2013, to maximize sale proceeds and long-term economic and community benefit of the Site. The County received only one response to the RFQ. Staff has concluded that the single response does not provide sufficient market comparison for the overall value and economic potential of the Site and that market conditions are not suitable at this time to move forward with an exclusive negotiation agreement. Staff recommends rejecting all responses as allowed for within the RFQ and reevaluate when market conditions for the Site have improved.
It is, therefore, RECOMMENDED that your Board reject all responses to the RFQ for the 7th Avenue Visitor Accommodation Site.
At the upcoming Tuesday Board of Supervisor's meeting (9/20), item 12 on the agenda reads as follows: Reject all responses for the 7th Avenue Visitor Accommodation Site Request for Qualifications, as recommended by the County Administrative Officer.
Here is the text of the staff report to the BOS, explaining why (our emphasis in bold):
To: The Board of Supervisors
From: Susan Mauriello, County Administrative Officer
Subject: RFQ for the 7th Avenue Visitor Accommodation Site
On June 28, 2016, your Board approved a request for qualifications (RFQ) related to the 7th Avenue Visitor Accommodation Site (Site) and directed the Office of Economic Development to return with an exclusive negotiation agreement with a qualified developer.
The RFQ was designed to implement the managed sale of the Site in accordance with the Long Range Property Management Plan, adopted by the Redevelopment Successor Agency in September 2013, to maximize sale proceeds and long-term economic and community benefit of the Site. The County received only one response to the RFQ. Staff has concluded that the single response does not provide sufficient market comparison for the overall value and economic potential of the Site and that market conditions are not suitable at this time to move forward with an exclusive negotiation agreement. Staff recommends rejecting all responses as allowed for within the RFQ and reevaluate when market conditions for the Site have improved.
It is, therefore, RECOMMENDED that your Board reject all responses to the RFQ for the 7th Avenue Visitor Accommodation Site.
7th & Brommer Priorities Meeting
6:30 pm, Thursday, April 27th, 2017
Live Oak Elementary School
1916 Capitola Road
Santa Cruz, CA 95062
Click HERE for more information
6:30 pm, Thursday, April 27th, 2017
Live Oak Elementary School
1916 Capitola Road
Santa Cruz, CA 95062
Click HERE for more information
Board of Supervisors Approve 7th and Brommer RFQ
June 6, 2017
At their June 6, 2017 meeting, the County Board of Supervisors approved Item 18 on the Consent Agenda: "Approve Request for Qualifications for the 7th Avenue Visitor Accommodation Site, and direct the Office of Economic Development to return with an exclusive negotiation agreement with a qualified developer, as recommended by the County Administrative Officer."
Click HERE to read a request to oppose approval of the RFQ and return it to the Economic Development Office for a rewrite.
Click HERE to read a request to oppose approval of the RFQ and return it to the Economic Development Office for a rewrite.
7th and Brommer RFQ Responses
August 18, 2017
Two separate proposals were submitted in response to the Request for Qualifications (RFQ) issued by the County General Services Department. The deadline was August 18.
One proposal is from the Santa Cruz Port District and one proposal is from Barry Swenson Builder.
Initial screenings of the two proposals will occur by September 8. Selection of the developer will be sometime in October.
Public Vision, Project Scoping and Negotiate, CEQA Process, and Draft DDA* will occur in 2018.
Unfortunately, the submittals may be marked by the submitter as proprietary information and therefore not available to the public, although we may be able to glean some information about them by keeping our eyes and ears open.
Updates will follow as soon as there is anything to report.
*DDA means Disposition and Development Agreement with the selected Developer that specifies the scope of development, public benefits, business terms, and performance requirements, as well as a timeline for securing entitlements and purchasing the property from the Redevelopment Successor Agency.
One proposal is from the Santa Cruz Port District and one proposal is from Barry Swenson Builder.
Initial screenings of the two proposals will occur by September 8. Selection of the developer will be sometime in October.
Public Vision, Project Scoping and Negotiate, CEQA Process, and Draft DDA* will occur in 2018.
Unfortunately, the submittals may be marked by the submitter as proprietary information and therefore not available to the public, although we may be able to glean some information about them by keeping our eyes and ears open.
Updates will follow as soon as there is anything to report.
*DDA means Disposition and Development Agreement with the selected Developer that specifies the scope of development, public benefits, business terms, and performance requirements, as well as a timeline for securing entitlements and purchasing the property from the Redevelopment Successor Agency.
7th and Brommer Developer Chosen
October 31, 2017
Based on initial responses to the RFQ, the County of Santa Cruz has identified Barry Swenson Builder as the preferred lead developer of the 7th and Brommer site. The County and BSB must now reach agreement on a possible exclusive negotiating agreement before embarking on a community-based process to further refine the vision for the site. Stay tuned for details. http://www.santacruzcounty.us/7thandbrommer.aspx